This third session, entitled "Power-packed Backlinks: SEO as PR" discusses some basic digital marketing terminology, the value of backlinks for your overall marketing strategy and how backlinks, SEO and public relations are related. I also offer tips and tools for starting your own backlink strategy.

Links & Resources:

SLIDE DECK

HOW TO BE A GUEST CONTRIBUTOR WORKBOOK*

*Please note this workbook was created a few years ago for our Publicity Challenge. Some of the links may have changed and the branding is outdated.

ACCESS TO JOIN OUR PR COURSE FOR FREE!

https://www.wiltshiremedia.ca/pitch-class-course

Use code: FALL2024