DIY Marketing & PR Plan Workshop
Entrepreneurs, professionals and authors!
Build your own comprehensive 12-month Marketing & PR Plan as we guide you through our proven step-by-step methodology.
New Cohort Starts Wednesday, February 5!
Comprehensive | Strategic | Actionable
This workshop is for you if…
✓ You’re tired of spinning your wheels with marketing strategies that aren’t working
✓ You’re looking for alternative strategies that don’t rely on social media platforms
✓ You want to be more efficient with your marketing efforts, so you can actually focus on your business
✓ You’ve tried other marketing tactics, but everything feels overwhelming and time-consuming!
This workshop is for you if…
✓ You’re a service-based entrepreneur looking for a marketing strategy that works
✓ You’re an indie author who’s launching a book in 2025/2026
✓ You’re an indie author who has previously launched a book but sales have stalled
✓ You’re an industry professional wanting to build credibility and thought leadership
✓ You’re responsible for your employer’s marketing but feeling lost or unsupported
Investment
Typical rates when working with a PR or marketing agency can run between $1,000-$10,000/month! We build programs for the entrepreneurs, authors and professionals that we love but can’t always put forward that kind of investment. Our programs and workshops are designed to be accessible to a wide variety of students. Each program is designed with a DIY mindset — once you’ve completed a program, the lessons are yours to replicate over and over. You know, “teach-a-man-to-fish” kinda deal!
$499
Price in Canadian Dollars, plus applicable taxes.
Our students have been seen on…
WHAT TO EXPECT…
A week-by-week breakdown of the lesson plan. Click the + to learn more about each lesson.
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Comprehensive situational analysis, marketing audit and website/social media review.
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Target market analysis, publics review and reputation evaluation.
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Short- and long-term goals, plus building SMART objectives and milestone markers.
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Message strategy, including key messaging broken down by audience.
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Integrating different types of action and communication strategies into your overall plan
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Building a comprehensive content strategy, including themes, campaigns and platforms.
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Tools, strategies and timelines to execute your content strategy.
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Submit your final plan for a customized review, plus a 1-on-1 strategy/execution meeting (virtual, 60-mins).
Class Schedule for Winter Cohort:
February 5, 12, 19, 26, March 5, 19 and 26. 1-on-1 consultations start April 2.
Meet your instructor…
Elaine Kapogines is the founder and CEO of Wiltshire Media PR. She is also a part-time faculty member at Conestoga College’s School of Business, where she teaches post-graduate level strategic marketing and public relations courses. Elaine has been working in the communication field for over 20 years.
THIS WORKSHOP IS NOT…
❌ Coaching — I am not a “coach.” I am an experienced post-secondary educator who has been a media and communications professional for over 20 years.
❌ Media Training — We’re focused on comprehensive, big-picture planning. If you want media or PR training, check out our other programs here.
❌ Hand-Holding — You will get out of this program what you put in!
❌ A Done-for-You Plan — I will teach you how to create a plan so you can successfully do it again and again and again, without the need for an ongoing retainer fee.
❌ A Sales Pitch — I’m not selling you anything beyond the 8-week workshop. There’s no “upsell.” You will get everything you need to create your plan on your own.
❌ Based in Fiction — The material we’re going to cover is a mix of content I teach in my college-level post-graduate marketing courses and over two decades of real-world experience and client success. This is exactly how I create comprehensive plans for our retainer clients.
Not sure if this program is right for you? Book a Free 15-minute Consultation with Elaine (no sales pitch!).
Here’s how it works:
Attend Weekly Workshops
Each week, you’ll attend a 60-90 minute live workshop which includes a combination of lecture-style lessons, breakout rooms, real-time brainstorming and idea review.
Access the Replays
Can’t attend live? Missed a session? Too much info at once? That’s ok! Recordings will be available within 24 hours of the live sessions, so you can review the material on your own time.
Complete the Assignments
After each session, “homework” will be assigned. Take some time during the week to complete each section of the marketing plan we’re creating together. Bring your questions to the next class.
At the end of the 8 weeks, you will have written a comprehensive Marketing & PR Plan you can begin to implement immediately! You’ll also understand the process so you can do it again and again on your own!
★★★★★
“Working with Elaine has been one of the best things I could have done to move my business forward. As a small business owner, PR and advertising can feel overwhelming and unattainable without a really big marketing budget. Elaine helped me learn how to implement strategies that worked for me.”
— Dr. Sarah Connors, ND | Training Graduate
FAQs
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Essentially, it’s a written document that builds a 12-18 month marketing strategy for your business, product or service. It’s comprehensive because we look at all aspects of your business and create a marketing plan that integrates a number of different strategies together.
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Having a clear marketing plan creates a roadmap for your business. Many entrepreneurs and professionals “wing it” — throw some posts on social media, send out an e-newsletter now and then — but rarely are they seeing the whole picture or how these efforts work together! A written plan creates clarity and focus, so you can dedicate more time to actually running your business.
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The short answer: Public Relations (PR) and marketing tend to fall under the same umbrella in that they’re used to promote a business or product. However, their goals are different. PR focuses on reputation and communication; marketing focused on customer retention and sales. They are often done simultaneously and work together, and that’s the entire focus of this workshop.
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Absolutely! While our focus here at Wiltshire Media is on media relations, that doesn’t mean that’s all we do! During the workshop, we’ll discuss different elements of marketing and PR and you can choose what you’d like to include in your final plan.
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Ideally, you will attend most of the sessions. Each week is created with collaboration and real-time feedback in mind. However, every session will be recorded and available within 24 hours of the live so you can review the recording on your own time.
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Yes! Prior to Week 8, you have the opportunity to submit a draft of your Marketing & PR Plan to Elaine for feedback. The price also includes a 60-minute 1-on-1 virtual consultation to discuss your plan or ask any marketing-related questions. You can book your consultation within 30-days after the completion of the program.
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7 60-90 minute live sessions (1 per week) which includes lecture-style lessons, breakout groups and/or live brainstorming and feedback
Activities and resources to help you complete the weekly assignments
Personalized feedback on your completed plan
1 60-minute consultation with the instructor to discuss your plan
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Unfortunately, due to the nature of the workshop, no refunds will be provided after the start date. Results cannot guaranteed.
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If you have a business partner or work in a team and you both/all want to attend the workshop, please reach out to elaine@wiltshiremedia.ca prior to registering to discuss your options.
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Yes! While you’ll still get the high-quality training and support you’re used to, this program is very different than anything we’ve run in the past. If you’re looking to build a long-term marketing/PR plan, then this is definitely for you!